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and not necessarily those of the ASA or its board, officers, or staff.

Back to main JSM 2002 Program page
  301230  By:  Martin S. Levy 08/12/2002
Poster # 19   Decision Theoretic Approaches to Selecting the Optimal Mailing Size In Direct Marketing

  300299  By:  Peter S. Fader 11:50 AM 08/13/2002
Investigating Recency and Frequency Effects in Customer Base Analysis

  301230  By:  Martin S. Levy 08/12/2002
Poster # 19   Decision Theoretic Approaches to Selecting the Optimal Mailing Size In Direct Marketing

JSM 2002

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Revised March 2002